The Collective Residents App

@thecollective

Web and mobile platform seamlessly connecting residents of a co-living community.

The Collective offers co-living spaces that blend private living areas with distinctive amenities.

I collaborated with The Collective to design an online platform that enables residents to connect, share, and stay informed about activities organised within the community. This project encompassed the complete end-to-end design of both web and mobile experiences, alongside a comprehensive rebrand. The challenge was to create a premium yet approachable experience that resonates with The Collective’s younger millennial audience.

Results: A unique, user-centered web and mobile platform that puts community engagement front and center.  The launch of the web and mobile platform significantly boosted resident engagement, with active participation in community events increasing by 35% within the first three months. By simplifying access to community information and activities, the platform drove a significant increase in event RSVPs, fostering stronger connections among residents, enhancing the sense of belonging within the co-living spaces.

User Experience
User interface
Brand
Animation

Simple IA and Navigation.
A user flow with minimal steps, Swipe left or right to navigate sections and Up or down to browse content within the section. 

Re-usable components.
A single card format for different type of information to present content and actions.

Hierarchy matters.
Keeping elements in order, clear and visible for a better scan of information directing the user to the CTAs.

Assistive readers
for those who experience a text-only version.