Following best practices to Discover, Define, Develop & Deliver design solutions.
Different organisations and startups adopt different design frameworks like Double Diamond to deliver a successful project, most design process share the common goal of putting the user at the centre of the solution development.
Discover
Getting a deep understanding of the problems at hand. Involves research, observation, and exploration to gather insights and identify the needs of users as well as the business goals.
Define
From the results of the Discovery phase, we can create a clear and actionable problem statement to explore solution.
Develop
Generating and exploring a wide range of possible solutions. it involves brainstorming, ideation, and prototyping to develop creative ideas and concepts that address the defined problem.
Deliver
Refining and implementing the selected solution. it includes testing and validating considering factors like feasibility to ensure a successful deployment.
Some UX Metrics
UX metrics are essential to measure Usability, Engagement, Conversion among others metrics as well as providing valuable insights when testing design solutions.
System Usability Scale
Producing a questionnaire that assesses the usability of a product or service. It consists of ten statements that users rate on a five-point scale, providing a quick measure of overall usability and learnability.
Task Success Rate
To evaluate the percentage of users who successfully complete specific tasks or actions within the product or service. It helps identify usability issues and areas for improvement.
Abandonment Rate
To calculate the percentage of users who leave a task or process before completion. Helps us to find potential pain points or issues leading to user frustration.
Retention Rate
This metric measures the percentage of users who return to the product or service over a specific period. It reflects the level of engagement and satisfaction with the overall experience.
Conversion Rate
To evaluates the percentage of users who complete a specific desired action, such as signing up for a newsletter or making a purchase. It helps assess the effectiveness of the design in achieving its goals.
Click-Through Rate
To measures the percentage of users who click on a specific element or link within the product, such as a call-to-action button. It assesses the effectiveness of the design in driving user engagement.